The agentic web is here technologyreview.com

The article examines how AI agents may reshape shopping, media, and online services, citing research led by University of Toronto professor Akshit Kumar that found agents ignore sponsored listings and vary in how they rank search results. Microsoft economist David Rothschild and other experts see agents enabling direct payments and fewer intermediaries, but warn that companies such as Meta and OpenAI could use them to keep users inside proprietary platforms.